JUST PICTURE IT! Has a NEW image,  launched by Robert Heim, Managing Director, at the 2005 BRISBANE PMA/PHOTO IMAGING WORLD conference.

JUST PICTURE IT! Was first launched at the July 1999 ‘MEETING THE CHALLENGE' member's conference, as the marketing arm of buying group, FIRST CHOICE PHOTOGRAPHICS.The new logo and website have been designed to meet the marketing needs of mini labs, specialty camera stores and pharmacies in the current retail environment.

JUST PICTURE IT! Provides marketing, buying and management advice services to retailers around Australia, through regular member meetings, onsite visits and sales promotions. The new image will help reflect the range of services offered by the retailers in the photo digital world.

“Consumers have never been more confused or excited about photography, commented Robert Heim. More photos will be taken in 2005 than in the entire history of photography, the industry must guide the use of these photos to enhance the photographer's enjoyment of the moment. If we do not provide the answers, the customers will find them elsewhere and reward our competitors.”